Director Patrick Daughters has done numerous award winning videos and ads. He was nominated for a Grammy for his Feist “1234” video; he also directed the video for Grizzly Bears Two Weeks. – Themusic was done by groundbreaking band, Grizzly Bear. This was their first commercial score for an ad. (They recently licensed a song for a VW spot.) CWU partnered with them to write, create, and shape the song. Their latest album, Veckatimist, was released in 2009 and reached #8 on the US Billboard 200 chart. Veckatimist made many Top Album lists for 2009 (#1 Wall Street Journal, #4 Pitchfork, #6 New York Times, #8 Time). – The spot was choreographed by Michael Rooney who has choreographed key dance scenes in films by Paul Thomas Anderson (Boogie Nights and Magnolia) and Spike Jonze. And most recently, he choreographed “500 Days of Summer” and was rewarded with two golden globe nominations. He has also worked with Dancing With The Stars to choreograph their dances. – The set design was created by some of the same ingenious people that worked with Spike Jonze to create Where The Wild Things Are.